The people behind your books
501cBookkeeping is owned and run by Geoff Pavey and Cindy Conway. We work only with nonprofits, from our base in Asheville, North Carolina, with organizations across the country.

Geoff Pavey
Co-owner
I work on the parts of nonprofit finance that general bookkeepers tend to miss: restricted funds, net asset releases, functional expenses and the reporting that boards, funders and auditors ask for.
Before bookkeeping I spent many years in information technology, including time overseas working for a large nonprofit. That is where I saw how much a well-run finance function lets an organization get done, and why I now work only with mission-driven organizations.

Cindy Conway
Co-owner
Working in the corporate world, I honed my skills in data analysis and financial reporting. I developed a knack for taking complex data and presenting it in a clear, actionable way.
While my career was rooted in the corporate sector, my heart has always been with nonprofits. Over the years, I've worked at domestic violence shelters, supported rape survivors, and advocated for children in the foster care system. I've also taken two international sabbaticals to volunteer with NGOs, once in Kenya and once in Vietnam.
501cBookkeeping was born from this passion. It's the perfect blend of my love for numbers and my commitment to helping mission-driven organizations thrive.
What we know well
Everyone belongs here
We are an inclusive firm. We welcome nonprofits of every background, identity, mission and size, from North Carolina to Kentucky to Minnesota. You will be treated with respect, and so will the people you serve.
501cBookkeeping is the trade name of CCE Financials LLC.